Remember to keep your investors up to date

Posted by:
Adminflow
on
January 11, 2021

Spending time updating the company's investors is an investment in your relationship. By being proactive, and preferably also open to input, you show that they are important to the company and that you appreciate their input. This is also an opportunity to "market" the company to your own stakeholders - and that more people remember what you do and why you are relevant is always nice.

A good flow of information also contributes to transparency and insight. Writing an investor update is a good opportunity to give investors an update on development before they need to ask. In this way, you may be able to answer questions that may have come later. At the same time you force yourself to assess the whole when summarizing to investors, which can be a useful exercise to conduct from time to time.

Communicating goals and expected development to investors also contributes to expectations. You want to make the company and yourself responsible, which can contribute to a positive pressure of expectations in daily operations. If you have clear goals and plans you do not necessarily have to keep them to yourself - maybe some of the investors also have insight and knowledge that can help you along the way?

" Spending time updating the company's investors is an investment in your relationship. By being proactive, and preferably also open to input, you show that they are important to the company and that you appreciate their input. "


How to update investors?

Keeping investors informed does not have to be difficult. In Adminflow you can easily send joint messages to all investors and give them the opportunity to answer and ask questions directly in the thread. If you have reports or documents for them to read, you can either attach them or share them through the Document Center. We recommend the latter or a combination, so that investors can easily find documents at a later point in time.

What you choose share you choose yourself, but to make it easy for yourself and easy for investors to follow, it may be wise to have a relatively similar format every time, preferably with some key figures that are important to the company. A common mistake is that investors only hear from the company when things are going very well or when things are going very bad, or that they hear very little / the information they receive does not contain relevant details. A first step might be to ask investors what information they want, and how often?

No matter how you choose to inform your investors, we encourage a proactive dialogue - this can be useful to you and will definitely be of value to your investors. If you have questions related to investor communication, or how you can do this in Adminflow, please feel free to contact support@adminflow.no.

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